M Marketing 3rd Edition Grewal Solutions Manual

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M Marketing 3rd Edition Grewal Solutions Manual.

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M Marketing 3rd Edition

3 m marketingSolutions Manual

Product details:

  • ISBN-10 ‏ : ‎ 007802885X
  • ISBN-13 ‏ : ‎ 978-0078028854
  • Author: Dhruv Grewal, Michael Levy
In their 3rd edition of M: Marketing, Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.
Table contents:
Section 1-Assessing the Marketplace
Section 2-Understanding the Marketplace
Section 3-Targeting the Marketplace
Section 4-Value Creation
Section 5-Value Capture
Section 6-Value Delivery: Designing the Channel and Supply Chain
Section 7-Value Communication
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