M Marketing 3rd Edition Grewal Solutions Manual
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M Marketing 3rd Edition
3 m marketingSolutions Manual
Product details:
- ISBN-10 : 007802885X
- ISBN-13 : 978-0078028854
- Author: Dhruv Grewal, Michael Levy
Table contents:
Section 1-Assessing the Marketplace
Section 2-Understanding the Marketplace
Section 3-Targeting the Marketplace
Section 4-Value Creation
Section 5-Value Capture
Section 6-Value Delivery: Designing the Channel and Supply Chain
Section 7-Value Communication
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