M Marketing 4th Edition Grewal Test Bank

Instant download M Marketing 4th Edition Grewal Test Bank pdf docx epub after payment.

Product details:

• ISBN-10 ‏ : ‎ 0077861027
• ISBN-13 ‏ : ‎ 978-0077861025
• Author:  Dhruv Grewal, Michael Levy 

Adding Value to your Marketing Course – Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter.

With a new chapter on Social and Mobile Marketing, Grewal and Levy’s M: Marketing continues to be among the most contemporary products for studying the principles of marketing today.

Table of contents:

Part 1: Assessing the Marketplace
1. Overview of Marketing
2. Digital Marketing
3. Marketing Ethics, Sustainability and CSR
4. Analysing the Marketing Environment

Part 2: Understanding and Targeting the Marketplace
5. Consumer Behaviour
6. Segmentation, Targeting and Positioning
7. Marketing Research

Part 3: Value Creation
8. Product and Branding Decisions
9. Developing New Products
10. Services: The Intangible Product

Part 4: Value Capture, Delivery and Communication
11. Pricing Concepts for Establishing Value
12. Supply Chain, Channel Management, Retail
13. Integrated Marketing Communications, Advertising & PR

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Marketing 4th Edition Grewal Solutions Manual

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