Managerial Economics 5th Edition Froeb Test Bank
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Managerial Economics 5th Edition Froeb Test Bank
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Product details:
- ISBN-10 : 1337106666
- ISBN-13 : 978-1337106665
- Author:
Discover how to use managerial economics to both diagnose and solve business problems with this breakthrough text, designed specifically for MBA students. Froeb/McCann/Ward/Shor’s MANAGERIAL ECONOMICS, 5E offers a succinct, fast-paced, yet challenging, approach full of invaluable insights. This edition incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts, while emphasizing the real decisions that today’s managers face daily. You’ll find this learning guide useful both now and throughout your business career. The latest economic updates keep you abreast of the most recent economic developments and current economic challenges worldwide. You learn how to apply economic theory to even the most formidable business challenges.
Table of contents:
- Chapter 1: Introduction: What This Book Is About
- Chapter 2: The One Lesson of Business
- Chapter 3: Benefits, Costs, and Decisions
- Chapter 4: Extent (How Much) Decisions
- Chapter 5: Investment Decisions: Look Ahead and Reason Back
- Chapter 6: Simple Pricing
- Chapter 7: Economies of Scale and Scope
- Chapter 8: Understanding Markets and Industry Changes
- Chapter 9: Market Structure and Long-Run Equilibrium
- Chapter 10: Strategy: The Quest to Keep Profit from Eroding
- Chapter 11: Foreign Exchange, Trade, and Bubbles
- Chapter 12: More Realistic and Complex Pricing
- Chapter 13: Direct Price Discrimination
- Chapter 14: Indirect Price Discrimination
- Chapter 15: Strategic Games
- Chapter 16: Bargaining
- Chapter 17: Making Decisions with Uncertainty
- Chapter 18: Auctions
- Chapter 19: The Problem of Adverse Selection
- Chapter 20: The Problem of Moral Hazard
- Chapter 21: Getting Employees to Work in the Firm’s Best Interests
- Chapter 22: Getting Divisions to Workin the Firm’s Best Interests
- Chapter 23: Managing Vertical Relationships
- Chapter 24: Test Yourself
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