Managerial Economics Foundations of Business Analysis and Strategy 12th Edition Thomas Test Bank

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Managerial Economics Foundations of Business Analysis and Strategy 12th Edition Thomas Test Bank.

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Managerial Economics Foundations of Business Analysis and Strategy 12th Edition Thomas Test Bank

Product details:

  • ISBN-10 ‏ : ‎ 9780078021909
  • ISBN-13 ‏ : ‎ 978-0078021909
  • Author: Christopher Thomas, S. Charles Maurice

Managerial Economics is a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organization, this 12th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning.

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Table contents:

Part I: Some Preliminaries

CHAPTER 1: Managers, Profits, and Markets

CHAPTER 2: Demand, Supply, and Market Equilibrium

CHAPTER 3: Marginal Analysis for Optimal Decisions

CHAPTER 4: Basic Estimation TechniquesPart II: Demand Analysis

CHAPTER 5: Theory of Consumer BehaviorOnline Appendix 1: Substitution and Income Effects of a Price Change

CHAPTER 6: Elasticity and Demand

CHAPTER 7: Demand Estimation and ForecastingOnline

Appendix 2: Estimating and Forecasting Industry Demand for Price-Taking Firms

Part III: Production and Cost Analysis

CHAPTER 8: Production and Cost in the Short Run

CHAPTER 9: Production and Cost in the Long Run

CHAPTER 10: Production and Cost EstimationOnline

Appendix 3: Linear ProgrammingPart IV: Profit-Maximization in Various Market StructuresC

HAPTER 11: Managerial Decisions in Competitive Markets

CHAPTER 12: Managerial Decisions for Firms with Market Power

CHAPTER 13: Strategic Decision Making in Oligopoly Markets

Part V: Advanced Topics in Managerial Economics

CHAPTER 14: Advanced Pricing TechniquesOnline

Appendix 4: Pricing Multiple Products Related in Production

CHAPTER 15: Decisions under Risk and Uncertainty

CHAPTER 16: Government Regulation of BusinessWeb

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