Marketing 1st Edition Hunt Test Bank
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Marketing 1st Edition Hunt Test Bank
Product details:
- ISBN-10 : 0077861094
- ISBN-13 : 978-0077861094
- Author: Shane Hunt, John Mello
McGraw-Hill’s newest Principles of Marketing franchise, Marketing by Shane Hunt and John Mello, covers all foundational marketing topics in fourteen focused, concise chapters geared toward illuminating the many connections between marketing, students’ lives, and their future careers. Whether students pursue a major in marketing or another field, Marketing’s focus on branding and understanding, reaching, and responding to customers makes Marketing the most practical choice for the Principles of Marketing course.
Table contents:
Chapter 1: Why Marketing Matters to You
Chapter 2: Strategic Planning
Chapter 3: The Global Environment
Chapter 4: Consumer Behavior
Chapter 5: Marketing Research and Analytics
Chapter 6: Product Development
Chapter 7: Segmentation, Targeting, and Positioning
Chapter 8: Promotional Strategies
Chapter 9: Personal Selling
Chapter 10: Supply Chain and Logistics Management
Chapter 11: Pricing
Chapter 12: Retailing
Chapter 13: Digital and Social Media Marketing
Chapter 14: Branding
Chapter 15: Customer Relationship Management
Chapter 16: Social Responsibility and Sustainability
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