Marketing 4th Edition Grewal Solutions Manual
Roll over image to zoom in
You may also like
-
$26.99
$50.00 -
$26.99
$50.00 -
$26.99
$50.00 -
$26.99
$50.00 -
$26.99
$50.00 -
$26.99
$50.00
Marketing 4th Edition Grewal Solutions Manual
Product details:
- ISBN-10 : 0077861027
- ISBN-13 : 978-0077861025
- Author: Dhruv Grewal, Michael Levy
Adding Value to your Marketing Course – Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter.
Table contents:
- Overview of marketing
- Developing marketing strategies and a marketing plan
- Marketing ethics
- Analyzing the marketing environment
- Consumer behavior
- Business-to-business marketing
- Global marketing
- Segmentation, targeting, and positioning
- Marketing research and information systems
- Product, branding, and packaging decisions
- Developing new products
- Services: the intangible product
- Pricing concepts for establishing value
- Strategic pricing methods
- Supply chain management
- Retailing and multichannel marketing
- Integrated marketing communications
- Advertising, public relations, and sales promotions
- Personal selling and sales management
People also search:
marketing 4th
essentials of services marketing 4th edition
marketing 4th edition
principles of marketing 4th canadian edition
sports marketing 4th edition pdf
