Marketing 8th Edition Lamb Test Bank

Instant download Marketing 8th Edition Lamb Test Bank pdf docx epub after payment.

Product details:

• ISBN-10 ‏ : ‎ 1285432681
• ISBN-13 ‏ : ‎ 978-1285432687
• Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel

Signed for today’s students through the continuous feedback from students like you, MKTG 8 delivers a visually appealing, succinct print component, tear-out review cards and Enhanced CourseMate, our online digital product that includes learning aids to accommodate your busy lifestyle such as an interactive eBook, self quizzes, downloadable flash cards, review games, online video case studies, and more – all at an affordable price.

Table of contents:

Part I: THE WORLD OF MARKETING.

1. An Overview of Marketing.

2. Strategic Planning for Competitive Advantage.

3. Ethics and Social Responsibility.

4. The Marketing Environment.

5. Developing a Global Vision. Part II: ANALYZING MARKET OPPORTUNITIES.

6. Consumer Decision Making.

7. Business Marketing.

8. Segmenting and Targeting Markets.

9. Marketing Research. Part III: PRODUCT DECISIONS.

10. Product Concepts.

11. Developing and Managing Products.

12. Services and Nonprofit Organization Marketing. Part IV: DISTRIBUTION DECISIONS.

13. Supply Chain Management.

14. Marketing Channels and Retailing. Part V: PROMOTION AND COMMUNICATION STRATEGIES.

15. Marketing Communications.

16. Advertising, Public Relations, and Sales Promotion.

17. Personal Selling and Sales Management.

18. Social Media and Marketing. Part VI: PRICING DECISIONS.

19. Pricing Concepts.

20. Setting the Right Price.

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