Marketing An Introduction Canadian 5th Edition Armstrong Solutions Manual

$26.99$50.00 (-46%)

In stock

Marketing An Introduction Canadian 5th Edition Armstrong Solutions Manual.

Download sample

Instant download Marketing An Introduction Canadian 5th Edition Armstrong Solutions Manual pdf docx epub after payment.

Product details:

  • ISBN-10 ‏ : ‎ 0133373142
  • ISBN-13 ‏ : ‎ 978-0133373141
  • Author:  Philip Kotler (Author) Lilly Gary Armstrong (Author) (Author), Philip Kotler (Author), Valerie Trifts (Author), Lilly Anne Buchwitz (Author)

The fifth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value—creating it and capturing it—drives every good marketing strategy.

Table of contents:

Part 1: Defining Marketing and the Marketing Process

Chapter 1 – Marketing: Managing Profitable Customer Relationships

Chapter 2 – Company and Marketing Strategy: Partnering to Build Customer Relationships

Part 2: Understanding the Marketplace and Consumers

Chapter 3 – The Marketing Environment

Chapter 4 – Managing Marketing Information

Chapter 5 – Consumer and Business Buying Behaviour

Part 3: Designing a Customer-Driven Marketing Strategy and Marketing Mic

Chapter 6 – Segmentation, Targeting and Positioning: Building the Right Relationships with the Right Customers

Chapter 7 – Product, Services and Branding Strategy

Chapter 8 – Developing New Products and Managing the Product Life Cycle

Chapter 9 – Pricing: Understanding and Capturing Customer Value

Chapter 10 – Marketing Channels and Supply Chain Management

Chapter 11 – Retailing and Wholesaling

Chapter 12 – Communicating Customer Value: Advertising, Sales Promotion and Public Relations

Chapter 13 – Communicating Customer Value: Personal Selling and Direct Marketing

Part 4: Extending Marketing

Chapter 14 – Marketing in a Digital Age

Chapter 15 – The Global Marketplace

Chapter 16 – Ethics, Social Responsibility and Sustainability

People also search:

Marketing An Introduction Canadian 5th Edition

Marketing An Introduction Canadian 5th Edition pdf

Marketing An Introduction Canadian

marketing introduction letter examples

how do you write an introduction for advertising

what is marketing management introduction

Instant download after Payment is complete

Main Menu