Marketing An Introduction Canadian 6th Edition Armstrong Solutions Manual

Marketing An Introduction Canadian 6th Edition Armstrong Solutions Manual

Product details:

• ISBN-10 ‏ : ‎ 0134470524
• ISBN-13 ‏ : ‎ 978-0134470528
• Author: Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz

The sixth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value–creating it and capturing it–drives every good marketing strategy.

Marketing An Introduction Canadian 6th Edition Armstrong Test Bank

Table of contents:

1. 1 Marketing: Creating Customer Value and Engagement
2. 2 Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationship
3. 3 Analyzing the Marketing Environment
4. 4 Managing Marketing Information to Gain Customer Insights
5. 5 Understanding Consumer and Business Buyer Behaviour
6. 6 Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
7. 7 Products, Services, and Brands: Building Customer Value
8. 8 Developing New Products and Managing the Product Life Cycle
9. 9 Pricing: Understanding and Capturing Customer Value
10. 10 Marketing Channels: Delivering Customer Value
11. 11 Retailing and Wholesaling
12. 12 Engaging Consumers and Communicating Customer Value: Advertising and Public Relations
13. 13 Personal Selling and Sales Promotion
14. 14 Direct, Online, Social Media, and Mobile Marketing
15. 15 The Global Marketplace

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