Marketing An Introduction Canadian 6th Edition Armstrong Test Bank

Instant download Marketing An Introduction Canadian 6th Edition Armstrong Test Bank pdf docx epub after payment.

Product details:

• ISBN-10 ‏ : ‎ 0134470524
• ISBN-13 ‏ : ‎ 978-0134470528
• Author: Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz

The sixth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value–creating it and capturing it–drives every good marketing strategy.

Table of contents:

1. 1 Marketing: Creating Customer Value and Engagement
2. 2 Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationship
3. 3 Analyzing the Marketing Environment
4. 4 Managing Marketing Information to Gain Customer Insights
5. 5 Understanding Consumer and Business Buyer Behaviour
6. 6 Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
7. 7 Products, Services, and Brands: Building Customer Value
8. 8 Developing New Products and Managing the Product Life Cycle
9. 9 Pricing: Understanding and Capturing Customer Value
10. 10 Marketing Channels: Delivering Customer Value
11. 11 Retailing and Wholesaling
12. 12 Engaging Consumers and Communicating Customer Value: Advertising and Public Relations
13. 13 Personal Selling and Sales Promotion
14. 14 Direct, Online, Social Media, and Mobile Marketing
15. 15 The Global Marketplace

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