Marketing An Introduction Updated Canadian 6th Edition Armstrong Test Bank
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Marketing An Introduction Updated Canadian 6th Edition Armstrong Test Bank.
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Product details:
- ISBN-10 : 0134711955
- ISBN-13 : 978-0134711959
- Author: Gary Armstrong (Author), Philip Kotler (Author), Valerie Trifts (Author), Lilly Anne Buchwitz (Author)
The sixth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value―creating it and capturing it―drives every good marketing strategy.
Marketing An Introduction Updated Canadian 6th Edition Armstrong Solutions Manual
Table of contents:
1 Marketing: Creating Customer Value and Engagement
2 Company and Marketing Strategy: Partnering to Build Customer Engagement
3 Analyzing the Marketing Environment
4 Managing Marketing Information to Gain Customer Insights
5 Understanding Consumer and Business Buyer Behaviour
6 Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
7 Products, Services, and Brands: Building Customer Value
8 Developing New Products and Managing the Product Life Cycle
9 Pricing: Understanding and Capturing Customer Value
10 Marketing Channels: Delivering Customer Value
11 Retailing and Wholesaling
12 Engaging Consumers and Communicating Customer Value: Advertising and Public Relations
13 Personal Selling and Sales Promotion
14 Direct, Online, Social Media, and Mobile Marketing
15 The Global Marketplace
16 Sustainable Marketing: Social Responsibility and Ethics
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