Marketing Canadian 3rd Edition Grewal Test Bank

Marketing Canadian 3rd Edition Grewal Test Bank

Product details:

• ISBN-10 ‏ : ‎ 0070984921
• ISBN-13 ‏ : ‎ 978-0070984929
• Author: Dhruv Grewal, PhD

The prevalence and power of the internet has created a marketplace of better informed and savvier customers than ever before. Those who teach the marketers of the future need to account for the consumer’s ability to assess the marketplace at their finger tips and discern good value from poor value. Grewal Marketing, Canadian edition is all about the concepts and tools that help marketers create value for customers. Grewal introduces the concept of value in chapter 1 and carries it through the entire text. Throughout the text there are numerous examples that define how companies create value for customers through branding, packaging, pricing, retailing, service, and advertising.

Table contents:

1. SECTION TWO Understanding the Marketplace
2. SECTION THREE Targeting the Marketplace
3. SECTION FOUR Value Creation
4. SECTION FIVE Transacting Value
5. SECTION SIX Value Delivery: Designing the Distribution Channel and Supply Chain
6. SECTION SEVENValue Communication
7. SECTION EIGHTMarketing in the Global Environment

People also search:

marketing 300

marketing 3 c

marketing 32

canada marketing

Instant download after Payment is complete