Marketing Channel Strategy 8th Edition Palmatier Solutions Manual
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Marketing Channel Strategy 8th Edition Palmatier Solutions Manual.
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Marketing Channel Strategy 8th Edition Palmatier Solutions Manual
Product details:
- ISBN 10: 0133357082
- ISBN 13: 9780133357080
- Authors: Palmatier, Robert; Stern, Louis; El-Ansary, Adel; Anderson, Erin
Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
Table contents:
Part I: Introduction
1. Understanding Channel Strategies
Part II: Designing Channel Strategies
2. End-User Analysis: Segmenting and Targeting
3. Channel Analysis: Auditing Marketing Channels
4. Make-or-Buy Channel Analysis
5. Designing Channel Structures and Strategies
Part III: Channel Structures and Strategies
6. Retailing Structures and Strategies
7. Wholesaling Structures and Strategies
8. Franchising Structures and Strategies
9. Emerging Channel Structures and Strategies
Part IV: Implementing Channel Strategies
10. Managing Channel Power
11. Managing Channel Conflict
12. Managing Channel Relationships
13. Managing Channel Policies and Legalities
14. Managing Channel Logistics
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