Marketing Channel Strategy 8th Edition Palmatier Test Bank

Marketing Channel Strategy 8th Edition Palmatier Test Bank

Product details:

• ISBN 10: 0133357082
• ISBN 13: 9780133357080
• Authors: Palmatier, Robert; Stern, Louis; El-Ansary, Adel; Anderson, Erin

Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

Table contents:

Part I: Introduction

1. Understanding Channel Strategies

Part II: Designing Channel Strategies

2. End-User Analysis: Segmenting and Targeting

3. Channel Analysis: Auditing Marketing Channels

4. Make-or-Buy Channel Analysis

5. Designing Channel Structures and Strategies

Part III: Channel Structures and Strategies

6. Retailing Structures and Strategies

7. Wholesaling Structures and Strategies

8. Franchising Structures and Strategies

9. Emerging Channel Structures and Strategies

Part IV: Implementing Channel Strategies

10. Managing Channel Power

11. Managing Channel Conflict

12. Managing Channel Relationships

13. Managing Channel Policies and Legalities

14. Managing Channel Logistics

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