Marketing for Tourism Hospitality and Events A Global and Digital Approach 1st Edition Hudson Test Bank
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Marketing for Tourism Hospitality and Events A Global and Digital Approach 1st Edition Hudson Test Bank.
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Marketing for Tourism Hospitality and Events A Global and Digital Approach 1st Edition Hudson Test Bank
Product details:
- ISBN-10 : 1473926645
- ISBN-13 : 978-1473926646
- Authors: Simon Hudson, Louise Hudson
Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today′s consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. “Lessons from a Marketing Guru” feature personal insights from real world practitioners, and “Digital Spotlights” highlight the ways in which social media and the Internet have transformed tourism, hospitality, and events the world over.
Table contents:
1 Today’s Marketing Environment
2 Understanding Today’s Consumer
3 Digital Marketing
4 The Marketing Plan
5 The Tourism and Hospitality Product
6 Pricing
7 Distribution
8 The Role of Advertising and Sales Promotions
9 Public Relations and Personal Selling
10 The Role of Customer Service in Marketing
11 Marketing Research
12 Tourism Marketing Ethics
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