Marketing International 17th Edition Hult Test Bank

Marketing International 17th Edition Hult Test Bank

Product details:

• ISBN-10 ‏ : ‎ 1285092600
• ISBN-13 ‏ : ‎ 978-1285092607
• Author: William M. Pride

Perfect for students of all backgrounds and interest levels, Pride and Ferrell’s MARKETING 2014, International Edition combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they’ll need to succeed in today’s competitive business environment. MARKETING 2014, International Edition includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.

Table contents:

Part 1: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS. 1. An Overview of Strategic Marketing. 2. Planning, Implementing, and Evaluating Marketing Strategies.

Part 2: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES. 3. The Marketing Environment. 4. Social Responsibility and Ethics in Marketing.

Part 3: MARKETING RESEARCH AND TARGET MARKET ANALYSIS. 5. Marketing Research and Information Systems. 6. Target Markets: Segmentation and Evaluation.

Part 4: CUSTOMER BEHAVIOR AND E-MARKETING. 7. Consumer Buying Behavior. 8. Business Markets and Buying Behavior. 9. Reaching Global Markets. 10. Digital Marketing and Social Networking.

Part 5: PRODUCT DECISIONS. 11. Product Concepts. 12. Developing and Managing Products. 13. Services Marketing. 14. Branding and Packaging.

Part 6: DISTRIBUTION DECISIONS. 15. Marketing Channels and Supply-Chain Management. 16. Retailing, Direct Marketing, and Wholesaling.

Part 7: PROMOTION DECISIONS. 17. Integrated Marketing Communications. 18. Advertising and Public Relations. 19. Personal Selling and Sales Promotion.

Part 8: PRICING DECISIONS. 20. Pricing Concepts. 21. Setting Prices.

Appendix A Careers in Marketing(will be an interactive online Career assessment resource for students).

Appendix B Financial Analysis in Marketing.

Appendix C Sample Marketing Plan.

Glossary.

Name Index.

Organization Index.

Subject Index.

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