Marketing Management an Asian Perspective 6th Edition Kotler Test Bank

Instant download Marketing Management an Asian Perspective 6th Edition Kotler Test Bank pdf docx epub after payment.

Product details:

• ISBN: 9810687974, 9789810687977
• Author: Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan

Table of contents:

• Chapter 1: Defining marketing for the 21st century
• Chapter 2: Developing marketing strategies and plans
• Chapter 3: Gathering information and scanning the environment
• Chapter 4: Conducting marketing research and forecasting demand
• Chapter 5: Creating customer value, satisfaction, and loyalty
• Chapter 6: Analyzing business markets
• Chapter 7. Analyzing business markets
• Chapter 8: Identifying market segments and targets
• Chapter 9: Creating brand equity
• Chapter 10: Crafting the brand positioning
• Chapter 11: Dealing with competition
• Chapter 12: Setting product strategy
• Chapter 13: Designing and managing services
• Chapter 14: Developing pricing strategies and programs
• Chapter 15: Designing and managing value networks and channels
• Chapter 16: Managing retailing, wholesaling, and logistics
• Chapter 17: Designing and managing integrated marketing communications
• Chapter 18: Managing mass communications
• Chapter 19: Managing personal communications
• Chapter 20: Introducing new market offerings
• Chapter 21: Tapping into international markets
• Chapter 22: Managing a holistic marketing organization

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