Marketing Principles Asia Pacific 2nd Edition Pride Solutions Manual

Marketing Principles Asia Pacific 2nd Edition Pride Solutions Manual

Product details:

• ISBN-10 ‏ : ‎ 0170254798
• ISBN-13 ‏ : ‎ 978-0170254793
• Author: Pride

Perfect for students of all backgrounds and interest levels, this second edition of Marketing Principles combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. The text and a full range of supplementary learning resources (including animated activities, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they’ll need to succeed in today’s competitive business environment. Marketing principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has an new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times.

Table contents:

Part 1: Marketing groundwork
1. Key concepts in marketing
2. Marketing environment, social responsibility and ethics
3. Planning, implementing and evaluating marketing strategy
End of Part – company profile

Part 2: Understanding markets
4. Market research and information systems
5. Consumer and business behaviour
6. Segmentation, target markets and positioning
7. Digital marketing and social networking
End of Part – company profile

Part 3: The marketing mix
8. The power of branding
9. Product and service decisions
10. Pricing decisions
11. Distribution and supply chain management
12. Integrating marketing communications
13. People, process and partnerships
End of Part – company profile
Appendix: Marketing Analytics Module

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