Marketing Real People Real Choices Canadian 4th Edition Solomon Solutions Manual

Instant download Marketing Real People Real Choices Canadian 4th Edition Solomon Solutions Manual pdf docx epub after payment.

Product details:

• ISBN-10 ‏ : ‎ 0132913178
• ISBN-13 ‏ : ‎ 978-0132913171
• Author: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, & 2 more

Your students will learn how to ‘think’ like a marketer. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

Table of contents:

1. Part One: Understand the Value Proposition
2. Part Two: Determine the Value Propositions Different Customers Want
3. Part Three: Develop the Value Proposition for the Customer
4. Part Four: Deliver and Communicate the Value Proposition

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