Marketing Real People Real Choices Canadian 4th Edition Solomon Test Bank

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Marketing Real People Real Choices Canadian 4th Edition Solomon Test Bank.

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Marketing Real People Real Choices Canadian 4th Edition Solomon Test Bank

Product details:

  • ISBN-10 ‏ : ‎ 0132913178
  • ISBN-13 ‏ : ‎ 978-0132913171
  • Author: Michael R. SolomonGreg W. MarshallElnora W. StuartJ. Brock Smith2 more

Your students will learn how to ‘think’ like a marketer. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

Marketing Real People Real Choices Canadian 4th Edition Solomon Solutions Manual

Table contents:

  1. Part One: Understand the Value Proposition
  2. Part Two: Determine the Value Propositions Different Customers Want
  3. Part Three: Develop the Value Proposition for the Customer
  4. Part Four: Deliver and Communicate the Value Proposition

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