Marketing Research 12th Edition Aaker Solutions Manual
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Marketing Research 12th Edition Aaker Solutions Manual
Product details:
- ISBN-10 : 1119355273
- ISBN-13 : 978-1119355274
- Author: Aaker, V. Kumar, Robert P. Leone, George S. Da
Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications–all in a macro-micro-macro framework to help students understand the big picture.
Table contents:
CHAPTER 1: Steps in Creating Market Insights and the Growing R
CHAPTER 2: Secondary Data: A Potential Big Data Input
CHAPTER 3: Measurement to Build Marketing Insight
CHAPTER 4: Acquiring Data Via a Questionnaire
CHAPTER 5: Sample Design
CHAPTER 6: Traditional Survey Research
CHAPTER 7: Qualitative Research
CHAPTER 8: Online Marketing Research: The Growth of Mobile a
CHAPTER 9: Primary Data Collection: Observation
CHAPTER 10: Marketing Analytics
CHAPTER 11: Primary Data: Experimentation and Test Markets
CHAPTER 12: Data Processing and Basic Data Analysis
CHAPTER 13: Statistical Testing of Differences and Relationships
CHAPTER 14: More Powerful Statistical Methods
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