Marketing The Core 7th Edition Kerin Solutions Manual
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Marketing The Core 7th Edition Kerin Solutions Manual
Product details:
- ISBN-10 : 1260152138
- ISBN-13 : 978-1260152135
- Author: Roger A. Kerin
Marketing: The Core 5e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty – from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: The Core utilises a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies.
Table contents:
1 Creating Customer Relationships and Value through Marketing
2 Developing Successful Organizational and Marketing Strategies
Appendix A Building an Effective Marketing Plan
3 Understanding the Marketing Environment, Ethical Behavior,and Social Responsibility
4 Understanding Consumer Behavior
5 Understanding Organizations as Customers
6 Understanding and Reaching Global Consumers and Markets
7 Marketing Research: From Customer Insights to Actions
8 Market Segmentation, Targeting, and Positioning
9 Developing New Products and Services
10 Managing Successful Products, Services, and Brands
11 Pricing Products and Services
12 Managing Marketing Channels and Supply Chains
13 Retailing and Wholesaling
14 Integrated Marketing Communications and Direct Marketing
15 Advertising, Sales Promotion, and Public Relations
16 Using Social Media and Mobile Marketing to Connect with Consumers
17 Personal Selling and Sales Management
18 Implementing Interactive and Multichannel Marketing
Appendix B Planning a Career in Marketing
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