Mass Communication Living in a Media World 7th Edition Hanson Test Bank

Mass Communication Living in a Media World 7th Edition Hanson Test Bank

Product details:

• ISBN-10 ‏ : ‎ 1544332343
• ISBN-13 ‏ : ‎ 978-1544332345
• Author: Ralph E. Hanson

A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today.

Table contents:

Part I. Introduction to the Media

1 Living in a Media World: An Introduction to Mass Communication

2 Mass Communication Effects: How Society and Media Interact

3 The Media Business: Consolidation, Globalization, and the Long Tail

Part II. Print Media

4 Books: The Birth of the Mass Media

5 Magazines: The Power of Words and Images

6 Newspapers and the News: Reflection of a Democratic Society

Part III. Electronic Media

7 Audio: Music and Talk Across Media

8 Movies: Mass Producing Entertainment

9 Television: Broadcast and Beyond

10 Online Media: The Internet, Social Media, and Video Games

Part IV. Strategic Communication

11 Advertising: Selling a Message

12 Public Relations: Interactions, Relationships, and the News

Part V. Regulation and Control of the Media

13 Media Law: Free Speech and Fairness

14 Media Ethics: Truthfulness, Fairness, and Standards of Decency

15 Global Media: Communication Around the World

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