Media and Culture An Introduction to Mass Communication 11th Edition Campbell Test Bank

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Media and Culture An Introduction to Mass Communication 11th Edition Campbell Test Bank.

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Product details:

  • ISBN-10 ‏ : ‎ 1319058515
  • ISBN-13 ‏ : ‎ 978-1319058517
  • Author: Richard CampbellChristopher Martin, Bettina Fabos

As media becomes a part of our everyday experience, it’s important to have the right tools and resources to navigate the merging worlds of text, audio, and visual media found in Media & Culture.

Table of contents:

1 Mass Communication: A Critical Approach

DIGITAL MEDIA AND CONVERGENCE

2 The Internet, Digital Media, and Media Convergence

3 Digital Gaming and the Media Playground

SOUNDS AND IMAGES

4 Sound Recording and Popular Music

5 Popular Radio and the Origins of Broadcasting

6 Television and Cable: The Power of Visual Culture

7 Movies and the Impact of Images

WORDS AND PICTURES

8 Newspapers: The Rise and Decline of Modern Journalism

9 Magazines in the Age of Specialization

10 Books and the Power of Print

THE BUSINESS OF MASS MEDIA

11 Advertising and Commercial Culture

12 Public Relations and Framing the Message

13 Media Economics and the Global Marketplace

DEMOCRATIC EXPRESSION AND THE MASS MEDIA

14 The Culture of Journalism: Values, Ethics, and Democracy

15 Media Effects and Cultural Approaches to Research

16 Legal Controls and Freedom of Expression

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