Media Essentials A Brief Introduction 3rd Edition Campbell Test Bank
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Product details:
- ISBN-10 : 1457693763
- ISBN-13 : 978-1457693762
- Author:
Table of contents:
Chapter 1: Mass Communication: A Critical Approach
Chapter 2: Books and the Power of Print
Chapter 3: Newspapers to Digital Frontiers: Journalism’s Journey
Chapter 4: Magazines in the Age of Specialization
Chapter 5: Sound Recording and Popular Music
Chapter 6: Popular Radio and the Origins of Broadcasting
Chapter 7: Movies and the Impact of Images
Chapter 8: Television, Cable, and Specialization in Visual Culture
Chapter 9: The Internet and New Technologies: The Media Converge
Chapter 10: Electronic Gaming and the Media Playground
Chapter 11: Advertising and Commercial Culture
Chapter 12: Public Relations and Framing the Message
Chapter 13: Legal Controls and Freedom of Expression
Chapter 14: Media Economics and the Global Marketplace
Chapter 15: Social Scientific and Cultural Approaches to Media Research
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