Media of Mass Communication Canadian 6th Edition Vivian Test Bank
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Media of Mass Communication Canadian 6th Edition Vivian Test Bank.
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Product details:
- ISBN-10 : 0205005934
- ISBN-13 : 978-0205005932
- Author:
A leader in the Canadian mass communication market, The Media of Mass Communication offers a unique genre breakdown of the discipline and gives and overview of mass communication with some theoretical background. Beginning with a focus on mass media such as print, sound recordings, movies, radio, television and the internet, it then moves on to mass messages, looking at news, public relations, advertising and entertainment, and finishes with an analysis of mass media issues, including media research, law and ethics, media effects, global mass media, and others.
Table of contents:
CHAPTER ONE: MASS MEDIA LITERACY
Media Ubiquity
Mediated Communication
Literacy for Media Consumers
Assessing Media Messages
Purposeful Mass Communication
Media and Society
CHAPTER TWO: MEDIA TECHNOLOGY
Media Technology
Printing Technology
Chemistry Technology
Electrical Technology
Current Technologies
Digital Integration
Technology and Mass Communication
CHAPTER THREE: MEDIA ECONOMICS
Financial Foundations
Ownership Structures
Alternative Media Ownership
Government Role
New Media Funding
Media Economic Patterns
CHAPTER FOUR: INK ON PAPER
Print Media Industries
Newspaper Industry
Leading Newspapers
Magazine Industry
Reinventing Magazines
Book Industry
Book Genres
Book Industry Prospects
Post-Print Culture
CHAPTER FIVE: SOUND MEDIA
Long-Term Symbiosis
Recording Industry
Radio Industry
Characteristic of U.S. Radio
Influence of Radio
Radio Industry Directions
CHAPTER SIX: MOTION MEDIA
Movie-Television Meld
Movie Industry
Television Industry Structure
Movie Industry Structure
Motion Media Products
Platform Flux
CHAPTER SEVEN: NEW MEDIA LANDSCAPE
Jobs’ Historical Model
Portals
Search Engines
Messaging
User-Generated Sites
Online Commerce
Online Domination
Games
Archives
CHAPTER EIGHT: NEWS
Concept of News
Bennett News Model
Hutchins News Model
Rethinking News Models
Personal Values in News
Variables Affecting News
Quality of News
Journalism Trends
CHAPTER NINE: ENTERTAINMENT
Entertainment in History
Mediated Performance
Storytelling
Music
Sports as Media Entertainment
Sex as Media Content
Gaming as Media Content
Artistic Values
CHAPTER TEN: PUBLIC RELATIONS
Public Relations Scope
Public Relations in Context
Roots of Public Relations
Public Relations as Strategy
Public Relations Tactics
Professionalization
CHAPTER ELEVEN: ADVERTISING
Importance of Advertising
Origins of Advertising
Advertising Agencies
Placing Advertisements
Brand Strategies
Advertising Tactics
Contemporary Advertising Techniques
CHAPTER TWELVE: MASS AUDIENCES
Discovering Mass Audiences
Audience Measurement Principles
Measuring Audience Size
Audience Measurement Techniques
Measuring Audience Reaction
Audience Analysis
CHAPTER THIRTEEN: MASS MEDIA EFFECTS
Effects Theories
Lifestyle Effects
Attitude Effects
Cultural Effects
Behavioral Effects
Media-Depicted Violence
CHAPTER FOURTEEN: MASS MEDIA GLOBALIZATION
Mass Media and the Nation States
War as a Libertarian Test
Online Global Reform
Trans-Border Soft Diplomacy
Arab Media Systems
China Model
CHAPTER FIFTEEN: ETHICS
The Difficulty of Ethics
Media Ethics
Moral Principles
Process versus Outcome
Potter’s Box
Ethics, Law and Practicality
Unsettling Media Issues
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