MKTG 10th Edition Lamb Solutions Manual

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MKTG 10th Edition Lamb Solutions Manual.

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MKTG 10th Edition Lamb Solutions Manual

Product details:

  • ISBN-10 ‏ : ‎ 130563179X
  • ISBN-13 ‏ : ‎ 978-1305631793
  • Authors: Lamb, Charles W Lamb, Joe F Hair, Carl McDaniel

Through ongoing research into students’ workflows and preferences, MKTG from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience – all at an affordable price. New for this edition, students explore MKTG anywhere, anytime, and on most devices with MKTG Online! With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, MKTG with MKTG Online engages students of all generations and learning styles, and integrates seamlessly into your Principles of Marketing course. MKTG features updated statistics and examples throughout the traditional text and includes a boosted collection of online assessment content within the Online experience. Each chapter has added a Drag and Drop, Fill-in-the-Blank Problem and Matching question.

Table contents:
PART I: THE WORLD OF MARKETING.
1. An Overview of Marketing.
2. Strategic Planning for Competitive Advantage.
3. Ethics and Social Responsibility.
4. The Marketing Environment.
5. Developing a Global Vision.
PART II: ANALYZING MARKET OPPORTUNITIES.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting and Targeting Markets.
9. Marketing Research.
PART III: PRODUCT DECISIONS.
10. Product Concepts.
11. Developing and Managing Products.
12. Services and Nonprofit Organization Marketing.
PART IV: DISTRIBUTION DECISIONS.
13. Supply Chain Management and Marketing Channels.
14. Retailing.
PART V: PROMOTION AND COMMUNICATION STRATEGIES.
15. Marketing Comunications.
16. Advertising, Public Relations and Sales Promotion.
17. Personal Selling and Sales Management.
18. Social Media and Marketing.
PART VI: PRICING DECISIONS.
19. Pricing Concepts.
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