MKTG 7 7th Edition Lamb Solutions Manual

MKTG 7 7th Edition Lamb Solutions Manual

Product details:

• ISBN-10 ‏ : ‎ 9781285091860
• ISBN-13 ‏ : ‎ 978-1285091860
• Author: Charles W. Lamb, Jr.

Created through a “student-tested, faculty-approved” review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners at a value-based price. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today’s on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze.

Table contents:
Part 1: The Market-Led Organization
1. The Nature of Marketing
2. Marketing Strategy & Planning
3. Understanding Customer Behaviour
4. Marketing Research and Customer Insights
5. Market Segmentation, Targeting and Positioning

Part 2: Creating Customer Value  
6. Value through Products and Brands
7. Value through Services, Relationships and Experiences
8. Value through Pricing

Part 3: Delivering and Managing Customer Value  
9. Distribution: Delivering Customer Value
10. Integrated Marketing Communications I: Offline Communications Techniques
11. Integrated Marketing Communications II: Online Communications Techniques

Part 4: The  Environmental Context of Marketing 
12. The Marketing Environment

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