MKTG Canadian 2nd Edition Lamb Test Bank

Instant download MKTG Canadian 2nd Edition Lamb Test Bank pdf docx epub after payment.

Product details:

• ISBN-10 ‏ : ‎ 0176723684
• ISBN-13 ‏ : ‎ 978-0176723682
• Author: Charles Lamb

MKTG 4CE provides Introduction to Marketing students with an interactive and engaging learning experience. The growth of this text over the last 10 years has been shaped by not only reviews from instructors teaching the course, but also focus groups with over 300 students from 31 institutions across Canada. This collective feedback has informed the development of this new edition, ensuring we are connected to what instructors and students need in today’s rapidly changing world. The engaging layout, where we consider the pedagogical value of photos, graphics, and white space, is one of the hallmarks that students consistently comment they like the most.

Table of contents:

1. Chapter Review 1: An Introduction to Marketing
2. Chapter Review 2: The Marketing Environment, Social Responsibility, and Ethics
3. Chapter Review 3: Strategic Planning for Competitive Advantage
4. Chapter Review 4: Developing a Global Vision
5. Chapter Review 5: Marketing Research
6. Chapter Review 6 : Consumer Decision Making
7. Chapter Review 7: Business Marketing
8. Chapter Review 8: Segmenting, Targeting, and Positioning
9. Chapter Review 9: Customer Relationship Management (CRM)
10. Chapter Rewview 10: Product Concepts
11. Chapter Review 11: Developing and Managing Products
12. Chapter Review 12: Services and Nonprofit Organization Marketing
13. Chapter Review 13: Setting the Right Price
14. Chapter Review 14: Marketing Channels and Supply Chain Management
15. Chapter Review 15: Retailing
16. Chapter Review 16: Marketing Communications
17. Chapter Review 17: Advertising, Public Relations, and Direct Response
18. Chapter Review 18: Sales Promotion and Personal Selling
19. Chapter Review 19: Social Media Strategies

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