MKTG2 Asia Pacific 2nd Edition McDaniel Test Bank

$26.99$50.00 (-46%)

In stock

MKTG2 Asia Pacific 2nd Edition McDaniel Test Bank.

Download sample

MKTG2 Asia Pacific 2nd Edition McDaniel Test Bank

Product Details:

A unique approach to learning the principles of marketing, MKTG2 is the second Asia-Pacific edition of a proven, innovative solution to enhance the learning experience. Expanded content, supported by a suite of online learning aids, equips students with the tools required to successfully undertake an introductory marketing course. Continuing to pave a new way to both teach and learn, MKTG2 is designed to truly connect with today’s busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, marketing plan, games and more. An accessible, easy-to-read text along with tear out review cards complete a package which helps students to learn important concepts faster. MKTG delivers a fresh approach to give students what they need and want in a text. MKTG2 is now also available through MindTap – a personalised online learning experience with relevant assignments that guide students to analyse, apply and improve thinking, allowing you to measure skills and outcomes with ease.

Table contents:

Part 1
An introduction to marketing
1: An overview of marketing2: The marketing environment
Part 2
Customer information
3: Consumer decision making4: Business decision making5: Segmenting and targeting markets6: Marketing information, decision systems and marketing research
Part 3
Managing the marketing mix
7: Goods and services8: Branding and packaging9: Developing and managing products10: Marketing channels and logistics decisions11: Integrated marketing communication (IMC)12: Promotions mix13: Pricing
Part 4
The world of marketing
14: Global marketing15: Marketing strategy

People Also Search:

mktg2 asia pacific mcdaniel

mktg2 asia pacific 2nd edition mcdaniel

mktg2 asia pacific 2nd edition

mktg2 asia pacific

mktg2 asia pacific 2nd edition download scribd

mktg2 asia pacific 2nd edition solution manual download pdf

MKTG2 Asia Pacific 2nd Edition McDaniel Solutions Manual

Instant download after Payment is complete

Main Menu