MKTG3 Asia-Pacific 3rd Edition Lamb Solutions Manual

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MKTG3 Asia-Pacific 3rd Edition Lamb Solutions Manual.

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MKTG3 Asia-Pacific 3rd Edition Lamb Solutions Manual

Product details:

ISBN-10: 0170355500

ISBN-13: 9780170355506

Author: Joseph F. Hair, Jane Summers, Michael Gardiner, Carl Mcdaniel, Charles w. Lamb

A unique approach to learning the principles of marketing, MKTG3 is the third Asia-Pacific edition of a proven, innovative blended solution to enhance the learning experience. Expanded content, supported by a suite of online learning aids, equips students with the tools required to successfully undertake an introductory marketing course. Continuing to pave a new way to both teach and learn, MKTG3 is designed to truly connect with today’s busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, marketing plan, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster. MKTG3 delivers a fresh approach to give students what they need and want in a text.

Table contents:

pt.1: An introduction to marketing
ch.1. An overview of marketing
ch.2: Marketing strategy
ch.3: Ethics and the marketing environment
pt.2. Consumer information
ch.4: Consumer decision making
ch. 5: Business-to-business marketing
Relationship marketing and strategic alliances
ch.6: Segmenting and targeting markets
ch.7: Insight management research
pt.3. Managing the marketing mix
ch.8: Product concepts
ch.9: Developing and managing products
ch.10: Services, non-profit and other intangibles
ch.11: Marketing channels and distribution decisions
ch.12: Integrated marketing communication (IMC)
ch.13: The promotions mix
ch.14: Pricing
pt.4. The world of marketing
ch.15: Global marketing
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