Modern Competitive Strategy 4th Edition Walker Test Bank

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Modern Competitive Strategy 4th Edition Walker Test Bank.

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Modern Competitive Strategy 4th Edition Walker Test Bank

Product details:

  • ISBN-10 ‏ : ‎ 1259181200
  • ISBN-13 ‏ : ‎ 978-1259181207
  • Author: Tammy L. Madsen (Ph.D., UCLA)

Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries – all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels―undergraduate, MBA, and EMBA – and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length – module, quarter, or semester.

Table contents:

INTRODUCTION

Chapter 1: What Is Strategy?

BUILDING COMPETITIVE ADVANTAGE

Chapter 2: Competitive Advantage

Chapter 3: Industry Analysis

Chapter 4: Strategy Over Time: Growth and Innovation

STRATEGY EXECUTION AND STRATEGIC PLANNING

Chapter 5: Strategy Execution

Chapter 6: Partnering

STRATEGIC BOUNDARIES

Chapter 7: Vertical Integration and Outsourcing

Chapter 8: Partnering

EXPANDING THE SCOPE OF THE FIRM

Chapter 9: Global Strategy

Chapter 10: New Business Development

Chapter 11: Managing the Multibusiness Firm

GOVERNING THE FIRM

Chapter 12: Corporate Governance

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