MR 2 2nd Edition Brown Solutions Manual
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MR 2 2nd Edition Brown Solutions Manual
Product details:
- ISBN-10 : 9781133958413
- ISBN-13 : 978-1133958413
- Author: Tom J. Brown, Tracy A. Suter
Created through a “student-tested, faculty-approved” review process, MR2 is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners. MR2 provides an exciting, innovative approach to Marketing Research that provides the material needed for a successful course.
Attention CourseMate user: The CourseMate platform is being sunset and will not be sold with this title after December 31st, 2019. Cengage will support existing users of CourseMate through August 1st, 2020.
Table contents:
Chapter 1: Marketing Research: From Data to Information to Action
Chapter 2: The Research Question: Formulation of the Problem
Chapter 3: Exploratory, Descriptive, and Causal Research Designs
Chapter 4: Collecting Secondary Data from Inside and Outside the Organization
Chapter 5: Collecting Primary Data by Observation
Chapter 6: Collecting Primary Data by Communication
Chapter 7: Asking Good Questions
Chapter 8: Designing the Questionnaire
Chapter 9: Developing the Sampling Plan
Chapter 10: Data Collection: Enhancing Response Rates While Limiting Errors
Chapter 11: Data Preparation for Analysis
Chapter 12: Analysis & Interpretation: Individual Variables Independently
Chapter 13: Analysis & Interpretation: Multiple Variables Simultaneously
Chapter 14: The Research Report
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