New Venture Creation 2nd Edition Meyer Test Bank

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Product details:

  • ISBN-10 ‏ : ‎ 1452257213
  • ISBN-13 ‏ : ‎ 978-1452257211
  • Author: Marc H. Meyer, Frederick G. Crane

Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator′s Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.

Table of contents:

I. DEFINING THE VENTURE
1. Defining Your Industry Focus and the Type of Business You Want to Start
2. Defining the Target Customer: Users and Buyers
3. Defining the Needs of Target Customers: Getting Into Their Hearts and Mind
4. Defining Solutions for Customers: Developing a Product Line and Services Strategy
5. Defining the Business Model for a Venture
6. Positioning and Branding a Venture in the Marketplace
7. A Reality Check on the Venture Concept and the Business Model
II. WRITING THE BUSINESS PLAN AND MAKING THE PITCH
8. Financial Sources for Startups and Corporate Ventures
9. Projecting the Financial Performance and Requirements for the Venture
10. Organizing the Venture Team
11. Writing the Business Plan!
12. Making the Pitch
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