Patterns of Entrepreneurship Management 4th Edition Kaplan Solutions Manual

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Product details:

• ISBN-10 ‏ : ‎ 1118358538
• ISBN-13 ‏ : ‎ 978-1118358535
• Author:  Jack M. Kaplan, Anthony C. Warren

This fourth edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme throughout the chapters on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges. Management Track sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the broad range of skills required to start and build a company in today’s complex world.

Table of contents:

1. PART 1: Getting Started as an Entrepreneur
2. 1 Understanding the Entrepreneurial Process
3. 2 Converting Ideas into Opportunities
4. 3 Framing and Testing the Business Model
5. 4 Engaging Customers, Analyzing Competitors, for Market Entry
6. 5 Preparing the Investor Package
7. 6 Setting Up the Company
8. 7 Protecting Intellectual Property
9. PART 2: Funding the Venture
10. 8 Launching and Financing Your Venture
11. 9 Equity Financing for High Growth
12. PART 3: Managing Performance, Communication, and People
13. 10 Managing Start-up Performance—Money and People
14. 11 Pitching the Venture to Investors
15. 12 Planning Your Exit

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