Patterns of Entrepreneurship Management 5th Edition Kaplan Test Bank

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Patterns of Entrepreneurship Management 5th Edition Kaplan Test Bank.

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Product details:

  • ISBN-10 ‏ : ‎ 1119355281
  • ISBN-13 ‏ : ‎ 978-1119355281
  • Author: Jack M. Kaplan (Author), Anthony C. Warren (Author)

Table of contents:

Part 1 Getting Started as an Entrepreneur

1 Understanding the Entrepreneurial Process 2

2 Converting Ideas into Opportunities 21

3 Framing and Testing the Business Model 54

4 Engaging Customers, Analyzing Competitors, for Market Entry Strategy 88

5 Preparing the Investor Package 128

6 Setting Up the Company 145

7 Protecting Intellectual Property 168

Part 2 Funding the Venture

8 Launching and Financing Your Venture 194

9 Equity Financing for High Growth 215

Part 3 Managing Performance, Communication, and People

10 Managing Start-up Performance—Money and People 240

11 Pitching the Venture to Investors 277

12 Planning Your Exit 295

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