Preface to Marketing Management 14th Edition Peter Test Bank
You may also like
-
$26.99
$50.00
Instant download Preface to Marketing Management 14th Edition Peter Test Bank pdf docx epub after payment.
Product Details:
- ISBN-10 : 9780077861063
- ISBN-13 : 978-0077861063
- Author:
Table of contents:
SECTION I – ESSENTIALS OF MARKETING
Part A – Introduction
Chapter 1: Strategic Planning and the Marketing Management Process
Part B – Marketing Information, Research, and Understanding
Chapter 2: Marketing Research: Process and Systems for Decision Making
Chapter 3: Consumer Behavior
Chapter 4: Business, Government, and Institutional Buying
Chapter 5: Market Segmentation
Part C – The Marketing Mix
Chapter 6: Product and Brand Strategy
Chapter 7: New Product Planning and Development
Chapter 8: Integrated Marketing Communications
Chapter 9: Personal Selling, Relationship Building, and Sales Management
Chapter 10: Distribution Strategy
Chapter 11: Pricing Strategy
Part D – Marketing in Special Fields
Chapter 12: The Marketing of Services
Chapter 13: Global Marketing
SECTION II – ANALYZING MARKETING PROBLEMS AND CASES
SECTION III – FINANCIAL ANALYSIS FOR MARKETING DECISIONS
SECTION IV – DEVELOPING MARKETING PLANS
Chapter 18: Managing Performance
Chapter 19: Professional Performance and Sustaining Discipline
Chapter 20: The Road Ahead: Challenge and Charge
People Also Search:
Download full solution manual at: Preface to Marketing Management 14th Edition Peter
Download full test bank at: Preface to Marketing Management 14th Edition Peter
Download full solution manual + test bank at: Preface to Marketing Management 14th Edition Peter
Download full test bank + solution manual at : Preface to Marketing Management 14th Edition Peter
testbank download pdf Preface to Marketing Management 14th Edition Peter
download scribd Preface to Marketing Management 14th Edition Peter
solution manual download pdf Preface to Marketing Management 14th Edition Peter
