Public Relations Strategies and Tactics 11th Edition Wilcox Test Bank

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Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

 

Table of Content:

  1. PART 1 Role
  2. CHAPTER 1 What Is Public Relations?
  3. CHAPTER 2 The Evolution of Public Relations
  4. CHAPTER 3 Ethics and Professionalism
  5. CHAPTER 4 Public Relations Departments and Firms
  6. PART 2 Process
  7. CHAPTER 5 Research
  8. CHAPTER 6 Program Planning
  9. CHAPTER 7 Communication
  10. CHAPTER 8 Evaluation
  11. PART 3 Strategy
  12. CHAPTER 9 Public Opinion and Persuasion
  13. CHAPTER 10 Conflict Management: Dealing with Issues, Risks, and Crises
  14. CHAPTER 11 Reaching Diverse Audiences
  15. CHAPTER 12 Public Relations and the Law
  16. PART 4 Tactics
  17. CHAPTER 13 The Internet and Social Media
  18. CHAPTER 14 Preparing Materials for Mass Media
  19. CHAPTER 15 Radio and Television
  20. CHAPTER 16 Meetings and Events
  21. PART 5 Application
  22. CHAPTER 17 Corporations
  23. CHAPTER 18 Entertainment, Sports, and Tourism
  24. CHAPTER 19 Politics and Government
  25. CHAPTER 20 Global Public Relations
  26. CHAPTER 21 Nonprofit, Health, and Education
  27. Index
  28. Credits

 

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