Public Relations The Profession and the Practice 4th Edition Lattimore Test Bank
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Public Relations The Profession and the Practice 4th Edition Lattimore Test Bank.
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Public Relations The Profession and the Practice 4th Edition Lattimore Test Bank
Product details:
- ISBN-10 : 0073512052
- ISBN-13 : 978-0073512051
- Author: Dan Lattimore
Table contents:
Part I: THE PROFESSION. Chapter 1. The Nature of Public Relations
Chapter 2. The History of Public Relations
Chapter 3. A Theoretical Basis for Public Relations
Chapter 4. Law and Ethics
Part II: THE PROCESS. Chapter 5. Research: Understanding Public Opinion
Chapter 6. Strategic Planning for Public Relations Effectiveness
Chapter 7. Action and Communication
Chapter 8. Evaluating Public Relations Effectiveness
Part III: THE PUBLICS. Chapter 9. Social and Traditional Media Relations
Chapter 10. Employee Communication
Chapter 11. Community Relations
Chapter 12. Consumer Relations and Marketing
Chapter 13. Investor Relations
Part IV: THE PRACTICE. Chapter 14. Public Affairs: Relations with Government
Chapter 15. Public Relations in Nonprofit Organizations
Chapter 16. Corporate Public Relations
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