Relationship Selling 3rd Edition Johnston Test Bank
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This is completed downloadable of Relationship Selling 3rd Edition Johnston Test Bank
Product Details:
- ISBN-10 : 0073404837
- ISBN-13 : 978-0073404837
- Author: Mark W. Johnston, Greg W. Marshall
Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, Relationship Selling is a fast-rising favorite of students and instructors alike.
Table of Content:
Part One – What is Relationship Selling?
Part Two – Elements of Relationship Selling
Part Three – Managing the Relationship-Selling Process
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