Retailing Management Canadian 4th Edition Levy Test Bank

Levy Retailing Management focuses on the broad spectrum of Canadian and international retailers, both large and small, that sell merchandise or services. The text uniquely examines key strategic issues with an emphasis on the financial considerations and store management issues that are particular to the Canadian experience. The Fourth Canadian Edition includes substantial new content on social media and mobile marketing to the multichannel discussion, a more in-depth treatment of the impact of technology on the retail communications mix, and a new chapter dedicated to information systems and supply chain management. As with previous editions, Retailing Management reflects the evolving nature of retailing, including up-to-date data, current and Canadian examples, and cutting edge information on trends in retailing.