Retailing Management Canadian 5th Edition Levy Test Bank
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Retailing Management Canadian 5th Edition Levy Test Bank
Product details:
- ISBN-10 : 1259269205
- ISBN-13 : 978-1259269202
- Author: Michael Levy, Barton Weitz, Dhruv Grewal and Michael Madore
The Fifth Canadian Edition of Retailing Management reflects the evolving nature of retailing, including up-to-date data, current and Canadian examples, and cutting edge information on trends in retailing. Focusing on a broad spectrum of retailers, Levy uniquely examines key strategic issues with an emphasis on the financial considerations and store management issues that are particular to the Canadian experience.
Table contents:
Section 1 The World of Retailing
Chapter 1: Introduction to the world of retailing
Chapter 2: Types of retailers
Chapter 3: Customer buying behaviour
Section 2 Retailing Strategy
Chapter 4: Retail market strategy
Chapter 5: Retail locations strategy—trade area decisions and site assessment
Chapter 6: Store design, layout, and visual merchandising strategy
Chapter 7: International retailing strategy
Section 3 Financial Management
Chapter 8: Financial strategy
Chapter 9: Information systems and supply chain management
Chapter 10: Buying strategies
Chapter 11: Retail pricing
Section 4 Store Management
Chapter 12: Human resource management and staff training issues
Chapter 13: Building customer loyalty: customer relationship management and service strategies
Chapter 14: Appealing to the customer: retail communication mix
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Retailing Management Canadian 5th Edition Levy Solutions Manual
