SELL Canadian 2nd Edition Ingram Test Bank
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This is completed downloadable of SELL Canadian 2nd Edition Ingram Test Bank
Product Details:
Author: Thomas N. Ingram
Created through a “student-tested, faculty-approved” review process, SELL is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners at a value-based price. SELL employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Focusing on trust-based selling, the text reflects the authors’ extensive experience as leading sales educators and as sales managers, trainers, and consultants with major corporations.
Table of Content:
- 1 Overview of Personal Selling
- 2 Building Trust and Sales Ethics
- 3 Understanding Buyers
- 4 Communication Skills
- 5 Strategic Prospecting and Preparing for Sales Dialogue
- 6 Planning Sales Dialogues and Presentations
- 7 Sales Dialogue
- 8 Addressing Concerns and Earning Commitment
- 9 Expanding Customer Relationships
- 10 Adding Value
- 11 Sales Management and Sales 2.0
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