Selling Building Partnerships 8th Edition Castleberry Test Bank

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Selling Building Partnerships 8th Edition Castleberry Test Bank.

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Selling Building Partnerships 8th Edition Castleberry Test Bank

Product details:

  • ISBN-10 ‏ : ‎ 0073530018
  • ISBN-13 ‏ : ‎ 978-0073530017
  • Author: Stephen Castleberry, John Tanner
Table contents:

PART ONE – KNOWLEDGE AND SKILL REQUIREMENTS

Chapter 1: Selling and Salespeople

Chapter 2: Ethical and Legal Issues in Selling

Chapter 3: Buying Behavior and the Buying Process

Chapter 4: Using Communication Principles to Build Relationships

Chapter 5: Adaptive Selling for Relationship Building

PART TWO – THE PARTNERSHIP PROCESS

Chapter 6: Prospecting

Chapter 7: Planning the Sales Call

Chapter 8: Making the Sales Call

Chapter 9: Strengthening the Presentation

Chapter 10: Responding to Objections

Chapter 11: Obtaining Commitment

Chapter 12: Formal Negotiating

Chapter 13: Building Partnering Relationships

Chapter 14: Building Long-Term Partnerships

PART THREE – THE SALESPERSON AS MANAGER

Chapter 15: Managing Your Time and Territory

Chapter 16: Managing within Your Company

Chapter 17: Managing Your Career

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