Small Business An Entrepreneurs Business Plan 9th Edition Hiduke Solutions Manual
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Small Business An Entrepreneurs Business Plan 9th Edition Hiduke Solutions Manual.
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Product Details:
- ISBN-10 : 1285169956
- ISBN-13 : 978-1285169958
- Author: Gail Hiduke, Joseph Ryan
Begin your small business success today as you transform your business idea into a powerful, functional business plan with Hiduke/Ryan’s SMALL BUSINESS: AN ENTREPRENEUR’S BUSINESS PLAN, 9E. This indispensable guide to small business takes a practical action-step approach to help you sharpen your business talents and focus your business ownership dreams. You learn to identify business opportunities, market needs, and target customers as you develop an actual working business plan from the ground up. Timely business tools and ongoing links to the latest small business information available on the Internet keep the information you’re using focused on the future. Throughout the book, you gain firsthand glimpses into the challenges and successes that other passionate entrepreneurs face. Whether you plan to build your own business, pursue a franchise, or purchase an existing business, in SMALL BUSINESS: AN ENTREPRENEUR’S BUSINESS PLAN, 9E, you’ll find the timely advice, powerful skills, and effective plans you need for success. Make the grade with CourseMate + LivePlan! This interactive website helps you make the most of your study time by accessing everything you need to succeed in one convenient place. This version of CourseMate includes LivePlan from Palo Alto Software; a proven web-based business plan software that allows you to produce a professional-grade business plan through software used by real entrepreneurs. MANAGEMENT CourseMate also provides an interactive eBook, dynamic flashcards, interactive quizzes, videos, games, and more to help you master today’s management concepts.
Table of Content:
- Ch 1: Your Great Adventure: Exploring the Right Fit
- Learning Objectives
- Building Your Road Map
- Jump-Start with Entrepreneurial Links
- The Age of the Entrepreneur
- Rev Up
- What is Your Current Family and Financial Picture?
- What Does It Take to Be an Entrepreneur?
- Summary
- Think Points for Success
- Key Points from Another View
- Action Steps
- Key Terms
- Ch 2: Spotting Trends and Opportunities: Opening Your Eyes
- Learning Objectives
- Opening Your Eyes and Mind to Vast Opportunities
- Environmental Variables
- Changing Household Structures and Demographics
- Boomer Explosion
- Millenials Rising
- iGeneration Always Connected
- The Splintering of the Mass Market
- Franchises Respond to Social and Cultural Changes
- Information Explosion
- Technology Revolution
- Information is Everywhere
- The Big Picture
- Mind Mapping Your Way into Small Business
- Brainstorming Techniques
- Life-Cycle Stages
- Summary
- Think Points for Success
- Action Steps
- Key Terms
- Ch 3: Opportunity Selection: Filtering Your Ideas
- Learning Objectives
- Welcome to Opportunity Selection
- Industry Research
- Conducting Secondary Research for Your Selected Industry
- Primary Research on Your Selected Industry
- Industry Segmentation and Gap Analysis
- Design Thinking
- Define Your Business
- Begin to Develop Your Elevator Pitch
- Feasibility Analysis
- Summary
- Think Points for Success
- Key Points from Another View
- Action Steps
- Key Terms
- Ch 4: Profiling Your Target Customer: Research to Discover Customer Needs
- Learning Objectives
- The Power of Profiling
- What Can We Learn from Published Sources?
- Profiling in Action
- Profiling Business to Business (B2B) Customers
- Primary Research is Absolutely Necessary
- Field Interviews
- Observing Target Customers
- Surveys
- Make Customer Profiling a Reflex
- Visualizing Your Target Customer
- Summary
- Think Points for Success
- Key Points from Another View
- Action Steps
- Key Terms
- Ch 5: Reading and Beating the Competition: Finding Marketplace Gaps
- Learning Objectives
- Who is Your Competition?
- Competitive Touchpoint Analysis
- Competitive Intelligence
- Continue Scouting the Competition
- Secondary Research Sources and Reports
- Research for Manufacturers and Scientific Firms
- Competition and the Product Life Cycle
- Competition and Positioning in a Mature Market
- Create Uniqueness through Change
- Summary
- Think Points for Success
- Key Points from Another View
- Action Steps
- Key Terms
- Ch 6: Location and Distribution: Evaluating Alternatives
- Learning Objectives
- Channels of Distribution
- Home Office Option
- Coworking Space
- Incubators
- Bricks-and-Mortar Location for Retail and Service Ventures
- Retail Location Filter
- Retail and Service Business Location Information
- Role of Agents and Brokers
- Before You Sign a Lease
- Additional Location Decision for Manufacturers
- Alternative Retail Locations
- Internet
- Summary
- Think Points for Success
- Key Points from Another View
- Action Steps
- Key Terms
- Ch 7: Connecting with and Engaging Customers: Marketing and Promotions
- Learning Objectives
- Marketing Overview
- Promotional Strategies
- Exceptional Customer Service as Promotion
- Free Ink and Free Air
- Networking
- Additional Promotional Elements
- Sales Reps as Connectors
- Small Business Website
- Attach Price Tags to Your Promotional Strategies
- Summary
- Think Points for Success
- Key Points from Another View
- Action Steps
- Key Terms
- Ch 8: Start-Up Concerns and Financial Projections: Researching and Preparing Numbers
- Learning Objectives
- Chart Your Business Future with Numbers
- Start-Up Costs and Concerns
- Bootstrapping
- Pricing Your Product or Service
- Seasonality Scenarios
- Economic Cycles
- Sales Projections and What-If Scenarios
- Income Statement and Cash-Flow Projections
- Balance Sheet
- Break-Even Analysis
- Leaving a Paper Trail and Software Applications
- Financial Ratios
- Summary
- Think Points for Success
- Key Points from Another View
- Action Steps
- Key Terms
- Ch 9: Shaking the Money Tree: Locating Hard Cash
- Learning Objectives
- Before Committing Money
- Credit Reporting Agencies: What Do They Know about You?
- Shaking the Most Fruitful Branches First
- Self-Financing
- Family and Friends
- Banks
- SBA Programs
- Vendor Financing
- Angels with Money
- Venture Capital Firms
- Social Entrepreneurship Funding
- Summary
- Think Points for Success
- Key Points from Another View
- Action Steps
- Key Terms
- Ch 10: Legal Concerns: Staying Out of Court
- Learning Objectives
- IT Pays to Look Ahead
- Hire an Experienced Attorney at the Beginning
- Which Organiztional Structure is Best for You?
- Evaluating Business Structures
- Family Businesses
- Trademarks, Copyrights, and Patents
- Licensing Your Product
- Summary
- Think Points for Success
- Key Points from Another View
- Action Step
- Key Terms
- Ch 11: Build, Maintain, and Thrive with a Winning Team: Teaming with Passion and Following the Law
- Learning Objectives
- The Founding Team
- The Virtual Organization and Outsourcing
- Partnerships with Other Firms
- Independent Contractors
- Employee Leasing
- The First Employees
- Interview and Stay Out of Court
- What Do Employees Really Cost?
- Labor Law Compliance
- Team Members
- Summary
- Think Points for Success
- Key Points from Another View
- Action Steps
- Key Terms
- Ch 12: Protect Your “Baby” and Yourself: Insurance, Crime, Taxes, Exit Strategy, and Ethics
- Learning Objectives
- Insurance and Managing Risk
- Employee Crime: Be Prepared – Take Preventative Steps
- Cyber Concerns
- The Tax Man Cometh
- Exit Strategy
- Ethics
- Summary
- Think Points for Success
- Key Points from Another View
- Action Steps
- Key Terms
- Ch 13: Buying a Business: Maneuvering through the Pitfalls
- Learning Objectives
- Why Purchase a Business?
- How to Buy and How Not to Buy
- Begin to Investigate Opportunities
- Explore Brokers and Listings
- How to Look at the inside of a Business
- Examining the Asking Price
- Protect Yourself
- The Decision to Purchase
- Prepare for Negotiations
- Summary
- Think Points for Success
- Key Points from Another View
- Action Steps
- Key Terms
- Ch 14: Investigating Franchising: Reading between the Lines and Listening
- Learning Objectives
- Franchising’s Reach
- Exploring the Third Doorway
- Beware of Scams as You Begin Your Search
- What the Franchisee May Receive
- What the Franchisor Receives
- Additional Franchisee Issues and Concerns
- Process Involved in Purchasing a Franchise
- Buying an Existing Franchise
- Buying into a New Franchise
- The Other Side of Franchising: Reasons for Not Purchasing
- Can You Franchise Your Idea and Become the Franchisor?
- Franchising Trends and Final Franchising Thoughts
- Summary
- Think Points for Success
- Key Points from Another View
- Action Steps
- Key Terms
- Ch 15: Pull Your Plan Together: Launch with Passion
- Learning Objectives
- Preparing to Write Your Business Plan
- Elements of a Business Plan
- Executive Summary
- Section I: Description of the Business
- A. Company Analysis and Services
- B. Industry and Market Overview and Target Customers
- C. Competitive Analysis
- D. Marketing Strategy
- E. Facility Location and Operations
- F. Management and Personnel
- G. Exit Strategy
- Section II: Financial Section
- A. Projected Income
- B. Balance Sheet
- Epilogue
- Summary
- Think Points for Success
- Key Points from Another View
- Action Steps
- Appendix A: Fast-Start Business Plan
- Quick Checklist
- Structuring Your Plan
- A Great Dream Can Equal a Great Business
- Who are My Target Customers?
- How Can I Connect with My Customers?
- Who are My Competitors?
- How Much Should I Charge?
- What are My Start-Up Costs?
- What are My Sales Goals for the First Three Months?
- Your To-Do List
- Your Turn Now!
- Yes, We Do Windows
- Appendix B: Annie’s Business Plan Proposal
- Cover Letter for Annie’s
- Annie’s Business Plan Proposal
- Executive Summary
- Management and Staffing
- Store Overview
- Marketing
- Store Operations
- Financial Management and Financials
- Annie’s Projected Rental Revenues and Annual Minimum Guarantee
- Annie’s Estimated Capital Investment
- Assumptions Used in Developing Income and Cash Flow Projections
- Annie’s Appendix
- Annie’s
- Appendix C: Forms, Forms, Forms
- The Franchise Disclosure Document: An Overview
- Index
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