Small Business An Entrepreneurs Plan 6th Edition Knowles Solutions Manual
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Small Business An Entrepreneurs Plan 6th Edition Knowles Solutions Manual.
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Small Business An Entrepreneurs Plan 6th Edition Knowles Solutions Manual
Product details:
- ISBN-10 : 0176501800
- ISBN-13 : 978-0176501808
- Author: Chris Knowles, Ron; Castillo (Author)
Knowles/Castillo, Small Business: An Entrepreneur’s Plan helps students combine their vision and ideas with a practical approach that helps forms these ideas into a functional business plan. This book serves as a roadmap to success for a small business start-up by following the Business Plan Building Blocks and Action Steps, and tying it all together at the end. Students will learn how to develop a business plan from inception of the idea, spotting trends and opportunities, finding and marketing to target customers, to distribution and financing – all in a very hands-on, step-by-step approach. A conversational and engaging style, case studies and clips from the CBC’s “Dragon’s Den” bring the content to life for students.
Table contents:
Ch 1: Your Great Adventure: Exploring Your Options
Ch 2: Spotting Trends and Opportunities
Ch 3: Positioning Yourself as an Entrepreneur for Market Opportun
Ch 4: Profiling Your Target Customer
Ch 5: Learning From the Competition: Your Competitive Intelligence
Ch 6: Marketing: Pricing and Promoting Your Product or Service
Ch 7: Marketing: Distribution and Location
Ch 8: Legal Concerns
Ch 9: Risk Management Issues
Ch 10: The Power of Numbers
Ch 11: Financing Your Business
Ch 12: Building and Managing a Winning Team
Ch 13: Buying a Business
Ch 14: Buying a Franchise or Franchising Your Business
Ch 15: Pulling the Plan Together
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