Small Business Management in the 21st Edition Cadden Test Bank
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Product details:
- ISBN (Digital): 978-1-4533-4556-6
Table of contents:
- 1.1 Small Business in the US Economy
- 1.2 Success and Failure in Small Businesses
- 1.3 Evolution
- 1.4 Ethics
- 1.5 The Three Threads
Chapter 2: Your Business Idea: The Quest for Value
- 2.1 Defining the Customer’s Concept of Value
- 2.2 Knowing Your Customers
- 2.3 Sources of Business Ideas
- 2.4 The Three Threads
Chapter 3: Family Businesses
- 3.1 Family Business: An Overview
- 3.2 Family Business Issues
- 3.3 Conflict
- 3.4 The Three Threads
Chapter 4: E-Business and E-Commerce
- 4.1 E-Business and E-Commerce: The Difference
- 4.2 E-Commerce Operations
- 4.3 E-Commerce Technology
- 4.4 The Three Threads
Chapter 5: The Business Plan
- 5.1 Developing Your Strategy
- 5.2 The Necessity for a Business Plan
- 5.3 Building a Plan
- 5.4 The Three Threads
Chapter 6: Marketing Basics
- 6.1 What Marketing Is All About
- 6.2 The Customer
- 6.3 Marketing Research
- 6.4 The Three Threads
Chapter 7: Marketing Strategy
- 7.1 The Importance of a Marketing Strategy
- 7.2 The Marketing Strategy Process
- 7.3 Segmentation and the Target Market
- 7.4 Differentiation and Positioning
- 7.5 Marketing Strategy and Product
- 7.6 Marketing Strategy and Price
- 7.7 Marketing Strategy and Place
- 7.8 Marketing Strategy and Promotion
- 7.9 The Three Threads
Chapter 8: The Marketing Plan
- 8.1 The Need for a Marketing Plan
- 8.2 The Marketing Plan
- 8.3 The Three Threads
Chapter 9: Accounting and Cash Flow
- 9.1 Understanding the Need for Accounting Systems
- 9.2 Financial Accounting Statements
- 9.3 Financial Ratio Analysis
- 9.4 The Three Threads
Chapter 10: Financial Management
- 10.1 The Importance of Financial Management in Small Business
- 10.2 Financial Control
- 10.3 Financial Decision Making
- 10.4 The Three Threads
Chapter 11: Supply Chain Management: You Better Get It Right
- 11.1 The Supply Chain and a Firm’s Role in It
- 11.2 A Firm’s Role in the Supply Chain
- 11.3 The Benefits and the Risks of Participating in a Supply Chain
- 11.4 The Three Threads
Chapter 12: People and Organization
- 12.1 Principles of Management and Organization
- 12.2 Organizational Design
- 12.3 Legal Forms of Organization for the Small Business
- 12.4 People
- 12.5 The Three Threads
Chapter 13: The Search for Efficiency and Effectiveness
- 13.1 Personal Efficiency and Effectiveness
- 13.2 Creativity
- 13.3 Organizational Efficiency
- 13.4 Going Lean
- 13.5 Personnel Efficiency
- 13.6 The Three Threads
Chapter 14: Icebergs and Escapes
- 14.1 Icebergs
- 14.2 Disaster Assistance
- 14.3 Escapes: Getting Out of the Business
- 14.4 Exit Strategies
Chapter 15: Going Global: Yes or No?
- 15.1 US Small Business in the Global Environment
- 15.2 What You Should Know Before Going Global
- 15.3 Key Management Decisions and Considerations
- 15.4 The Three Threads
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