Social Media Marketing 1st Edition Tuten Test Bank
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Product details:
- ISBN-10 : 0132551799
- ISBN-13 : 978-0132551793
- Author:
The book provides an interesting insight into how the power of social media tools can be harnessed to succeed in business, non-profit organisations and any situation that involves buyers, sellers, makers and users.
Social Media Marketing effectively demonstrates how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these into the execution of the brand’s marketing communications and harnessing social media data to yield customer insights.
This book outlines the ‘Four Zones’ of social media (namely, community, publishing, entertainment and commerce) that marketers can use as a part of their strategic planning processes to achieve their core objectives. This second edition includes new examples of industry developments and academic research to help students remain current in their marketing studies.
Key Features
• Comprehensive, strategic, well-organised and result-oriented coverage
• Integration of latest examples and research data available in a user-friendly layout
• Free companion website with Power Point slides, instructor’s manual, test bank and additional case
Table of contents:
Part One: Foundations of Social Media Marketing
Chapter 1: The Social Media Environment
Chapter 2: Social Consumers
Chapter 3: Network Structure and Group Influences in Social Media
Part Two: Social Media Marketing Strategy and Planning
Chapter 4: Social Media Marketing Strategy
Chapter 5: Tactical Planning and Execution
Part Three: The Four Zones of Social Media
Chapter 6: Social Community
Chapter 7: Social Publishing
Chapter 8: Social Entertainment
Chapter 9: Social Commerce
Part Four: Social Media Data Management and Measurement
Chapter 10: Social Media Analytics
Chapter 11: Social Media Metrics
Part Five: Social Media Marketing in Practice
The Case Zone
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