Social Media Marketing 3rd Edition Tuten Test Bank
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Social Media Marketing 3rd Edition Tuten Test Bank
Product details:
- ISBN-10 : 9781526423870
- ISBN-13 : 978-1526423870
- Author: Tracy L. Tuten, Michael R. Solomon
Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights.
Table contents:
Part I Foundations of Social Media Marketing
1. The Social Media Environment
2. Social Consumers
3.Network Structure and Group Influences in Social Media
Part II Social Media Marketing Strategy and Planning
4. Social Media Marketing Strategy
5. Tactical Planning and Execution Tactical Planning for Social Media Marketing
Part III The Four Zones of Social Media
6. Social Community
7. Social Publishing
8. Social Entertainment
9. Social Commerce
Part IV Social Media Data Management and Measurement
10. Social Media Analytics
11. Social Media Metrics
Part V Social Media Marketing in Practice
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