Social Media Marketing A Strategic Approach 1st Edition Barker Solutions Manual

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Product Details:

• ISBN-10 ‏ : ‎ 0538480874
• ISBN-13 ‏ : ‎ 978-0538480871
• Author: Melissa Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher

Table of contents:

1. Chapter 1: The Role of Social Media Marketing
2. What Is SMM?
3. The Seven Myths of SMM
4. The History of SMM
5. Why SMM Is Different
6. Careers in SMM
7. What Are the Characteristics of a Successful Social Media Marketer?
8. Best Practices for SMM
9. Notes
10. Chapter 2: Goals and Strategies
11. What Is a SMM Plan?
12. SMM Planning Cycle
13. Listen and Observe: Five Stages
14. Listen and Observe: Listening Centers
15. Setting Goals and Objectives
16. Determining Strategies
17. Linking Goals with a Call to Action
18. Self-Promotion versus Building an Army of Advocates
19. Best Practices for Developing a Social Media Strategy
20. Notes
21. Chapter 3: Identifying Target Audiences
22. The Importance of Targeting in SMM
23. The Targeting Process in SMM
24. Targeting Ads and Posts on Social Platforms
25. Best Practices for Targeting Branded Posts
26. Notes
27. Chapter 4: Rules of Engagement for SMM and Social Media Governance
28. Permission versus Interruption Marketing: Developing the Social Contract
29. Incorporating a Holistic Approach to SMM
30. Social Media’s Role in Developing a Successful Inbound Marketing Methodology
31. SMM Ethics
32. Making Ethical Decisions
33. Global Perspective
34. Best Practices: Following the Rules of Engagement for SMM
35. Notes

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